How do we do it?

We don't just examine something from the outside, we're interested on the angles from the inside. A region or city comes alive through those that live there so we let them do the talking. Our narrative form and use of pictures remains close to those telling the stories. Sometimes, we might even accompany an historical character back in time.

From our ideas factory:

We wanted to know, what is typically Bavarian? So we asked the locals, both those born and bred and those who are here by choice.